Monday, March 11, 2013

"Dumping Shots"

We have decided to write up some information pertaining to different questions we get about why we do things differently than surrounding coffee shops around us. We strive to be different, original, un-original and definitely always to be spot on when it comes to the quality of our drinks. For each month going forward in the ensuring year Jolts will be posting information on coffee and other unique facts about our company. Our intention is to give you the opportunity to know more about us and the coffee we serve.

Question:
       Why when I order my drink do I sometimes see you guys dump shots rather than put them in my cup? When visiting other coffee shops I never see them throw shots away. You are the only one's that dumps them. Why?

Answer:
      Not all shots are equal. Making good espresso is like guiding a plane in for a successful landing. To land you have many variables to contend with such as wind speed, crosswinds and flight angle. The same goes for espresso. Espresso is greatly influence by the quality of the beans along with weather, humidity, and temperature to name a few. Some elements can change rapidly over the course of the day so we have to adapt accourdingly.

    Here at JJC we have specicific standards/requirements that are strictly adhered to for each and every shot pulled. If the shots do not meet our requirement they will be dumped. WE do not save them and we do not give them away. WE could serve those and hope that either the milk and or syrup will mask a bad shot but that is not how we roll. By sticking to our standard it means you might have to wait a little bit longer to get your drink but we choose to not compromise quality.

   When you put down your hard earned cash we are honor bound to give you the best. This is a commitment we have made to ourselves and our customers since the beginning of The Jolts & Juice Company.

(You can mask poor espresso with milk, syrup, whipped cream or any other additives to dilute an improperly pulled shot of espresso or espresso of lesser quality)